When it comes to branding yourself, there is a lot of thought, and a lot of hours that go into the process. It’s worthwhile, however. Personal branding is an important process- you have to think about what you know, what kind of things that you create, and how you want the world to see you. I loved it.
This entire scheme began in my Advanced Visual Media class. We were required to brand ourselves for each of the projects that we would be completing during the semester. We were instructed to research our style and crowd-source opinions of others on how they see us. Then, we would start sketching. The idea was to create three complete vectors. They would showcase who we were and make it look complete. They had to be crisp, clean, and unique.
This was quite a challenge, but I thoroughly enjoyed the process.
The first thing that I did was sketch out logos. I learned that I love adding shadow and texture. I’m not much of a minimalist whatsoever. I love making my strokes curved, focusing more on rounded edges and creating a sketchy, comfortable feel. I feel this describes my style of photography and video perfectly. I couldn’t imagine doing anything differently.
After consulting my Pinboard, I began drawing out a LOT of logos. <a data-pin-do=”embedBoard” href=”https://www.pinterest.com/celinerachelleb/identity/”data-pin-scale-width=”80″ data-pin-scale-height=”200″ data-pin-board-width=”400″> Follow Celine’s board identity on Pinterest.</a><!– Please call pinit.js only once per page –>//assets.pinterest.com/js/pinit.js
I loved scanning images in and working things out.
I loved working with text, turning each edge into something realistic and powerful. I also am getting married in a few months, so I thought about creating logos for that as well.
I had a lot of ups and downs. I had never worked in illustrator before, so it was a whole new world. I put a lot of time into learning about anchor points, shape tools, image tracing, pathfinder, color schemes, and so much more. This week, my computer crashed, so I needed to restart the process after I lost my files. However, I’m glad that I did. Restarting, knowing what I know now, made me create better work.
(I mean, look at the difference a week can make!)
I am proud with the difference that this week has made. I love it.
So, let’s talk about the final product! In the image above, I started playing with the text that I drew myself, and I loved it. It was so much fun turning this into a something real.
So, I began figuring out which logos I liked the best. That was hard, but I loved these logos the most.
I loved working with the leaves, the mountains, the trees, and the flowers. Each of these are symbols of things that I’m passionate about. I am obsessed with nature. I love capturing the seasons, the changes in life, and I feel that each of these reflect light and symbolize more. I chose the colors of gold, a light blue, a gray, a dark pink, and a light pink. I am a total girly-girl, and gold and blue are light, positive, and I feel like they work well with what I’m going for.
These three were my favorites, although I really enjoyed the leaves. They were simple, but I know that it was more of an autumn idea, and I wanted something that worked year-round. I layered my colors in order to create a light texture and a lightness to the vector.
The one that I will be using is the flower. I will probably make it a more transparent logo when I post photography, but I love the feminine side of this. I feel it works! I love it. This was a great experience, and I learned so much about myself from it. It is great to add this to my personal portfolio, and truly understand what I want to do in my life!
Celine rachelle 